Brief 10 – Mars Advertisement

For this final brief, we were set the task of creating a short 30 second video to be used as a new advertisement for Mars chocolate. The brief stated that the advert had to focus around two main characters that ‘disagree on everything except their love for Mars chocolate’. We were split into groups of 3 or 4, with the other team members starring in each other’s productions.

Brief 9 – BRUT Viral Ad Campaign

This week’s brief was completed under timed conditions in the lesson, and involved us generating a viral advertising campaign for the male fragrance brand, BRUT. We were split into a small group of 5 and given one hour to create an idea, put together a presentation, and pitch it to the class.

Brief 8 – IKEA Animated Ident

This week’s brief involved creating a short animated Ident for the IKEA logo. Although the end result was in video format, the task itself had to be undertaken using purely hand-crafted methods. My final animation was made using a papercraft stop-motion technique, and runs for 12 seconds.

Brief 7 – Expressive Typography Poster

This week’s brief involved the interesting task of creating a bit of expressive typography displaying a well-known or iconic film quote. My final design involved the use of 3D CGI and referenced the ‘I drink your Milkshake’ from the 2007 film There Will Be Blood.

Brief 6 – Bitmap Dynamic Typography

For this week’s brief, we were required to work in a team of three to each generate a bitmap ‘8-bit’ style font, and use it to display a famous video game quote in an ‘interesting way’. Our allocated quote was ‘You are like a side of rotting beef’.

Brief 5 – Narrated Film

For this brief we were given the task of creating a short black and white narrative film. This was in response to an actual Penguin design brief, and it was required that the film convey one of several suggested poems. We chose the poem, Love and Friendship by Emily Brontë.

Brief 4 – Children’s Show Character Re-design

For this brief we were given the task of creating and pitching the idea for a new children’s TV show. We had to traverse through the full creative process needed to bring a concept to life, from idea generation, character creation and storyboarding; culminating in the production of a short animatic to present our ideas to the class.

Brief 3 – Innocent Smoothies Ad Campaign

For this brief we had to work in pairs to generate ideas for a Viral Advertising Campaign to be used by Innocent Smoothies. The task required us to pitch 3 ideas to the class: Safe, Moderate-Risk and High-Risk ideas.

Brief 2 – GIF Animation

This week’s task involved creating a short, hand-drawn GIF animation showing a character spinning around in a chair. 

Brief 1 – Pixilation Film

For this first brief we were required to work in small production teams to generate ideas for, and film, a short video in the style of Pixilation. This task presented many challenges in the sense of using equipment and coordinating, collaborating and communicating with a team of people. The final video that we produced is based around a Duck Duck Goose chase sequence and runs for around one and a half minutes.